La-Z-Boy is known for their comfort furniture but not as much for style. To introduce Urban Attitudes, a stylish new furniture collection, we wanted a campaign that was as surprising as the furniture itself. Inspired by the collection’s designs - Hollywood regency and mid-century modern - we leaned into those eras and revealed the new line in a visually interesting way. The campaign launch was perfectly timed with the Academy Awards.
DIRECTOR: Dave Meyers
MY ROLE: Associate Creative Director
ART DIRECTOR: Josh Gilman
COPYWRITER: Chris Bradford
