Rosy | Launch
Rosy was a brand new photo/video/file sharing and face-timing computer targeted to an audience that was a bit older and looking for ease of use. To launch, our campaign featured its ease of use and the rewarding feelings that would come with sharing keepsakes, memories and stories from the past and those still to come. The campaign focused heavily on traditional print, OOH and television/video but included a website and social content as well.
MY ROLE: Creative Director, Art Director, Designer
CO-CREATIVE DIRECTOR AND COPYWRITER: Craig Lederman
