To launch the Honda CR-V we created "The Leap List" - a list of ten things you want to do before responsibilities like mortgages, babies and careers make life all serious. It captures the art of living life to the fullest and doing it while you still can. The campaign boosted awareness and sales resulting in the best January sales in the CR-V’s 15 year history, positioning it as the #1 selling SUV in America.
MY ROLE: Art Director, Design, Illustration
COPYWRITER: Damian Fratecelli
We led people to a unique website where they could create and share their Leap Lists. In the first month of the campaign over 20k lists were created. A mobile version allowed people to keep their lists in their pockets and check off their progress with video and photos.
Animated banners in every typical size
New York Times Square takeover
Celebrity Leap Lists were created
