This campaign for Happy Honda Days captures the magic of the holiday season by combining fantasy and reality with life-sized live-action and photography, miniature sets, matte paintings and cgi. The campaign was such a success that Honda continued it for an additional two years.
DIRECTOR: Ben Go
MY ROLE: Associate Creative Director, Art Director, Design
Using Twitter's brand new retweet-to-win technology we posted whimsical videos that, when retweeted, earned a chance to win prizes. We had 162k+ contest entries, 180k hashtag mentions, 28.4k unique users, 330 winners and raised $100k for the Pediatric Brain Tumor Foundation.
Behind The Scenes videos were created for pre-roll overlay ads.